As 2020 rolls in, we think it is fair to say that this past decade was commanded by digital marketing. We can thank the overwhelming rise of social media for that. With over 2.65 million social media users, it’s no wonder companies saw the need to shift the majority of their marketing strategy to digital. And with new social media platforms popping up constantly, we always have to stay on our toes to remain up to date on social media trends. That way, we can create the most effective marketing strategies. Even recently, a new social media platform has taken off, and we’re here to take a look into how we can incorporate TikTok into marketing strategies.
Turning Back Time for TikTok’s History
So, what exactly is TikTok? If you’re familiar with Vine, its purpose is somewhat similar. If you aren’t familiar with Vine, don’t worry, we’ll break it down for you. TikTok is a video platform that is almost a spin on karaoke. Users create a 15-second video and then add a personal voice-over or select one of the voice-overs on the app which contains a varied selection of snippets from popular songs, tv shows and videos. TikTok isn’t a new platform. It was originally released in 2014 and called Musical.ly, but after being bought in 2018, it became TikTok. In early 2019 that the app skyrocketed, becoming one of the world’s fastest-growing social media platforms. By the end of 2019, TikTok had over 5 million users, surpassing both Twitter and Snapchat.
Socially Strategic
There are many ways to incorporate TikTok into your 2020 social media strategy plans. Much like other platforms, influencers are a great way to get your brand out there. Popular TikTok-ers can make challenges or features involving your brand can help create brand awareness. There is also the option to create your own channel. While there are not specified business accounts with special features, that doesn’t mean your brand can’t make an impact with a personal channel. Utilizing features like hashtags can help create a niche for your brand and allow your channel’s videos to appear in searches. Videos can also be shared across other social media platforms; expanding your reach by even more! Popular TikToks are shared by millions on Facebook, Instagram, and Twitter. You can even save the videos and create gifs from them. The shareable options are endless and the engagement rate astronomical.
Check out this TikTok Ad for Pepsi!
With the video takeover moving into 2020, it’s important to stay informed on the different facets of new platforms like TikTok have to offer. Maybe in the future we’ll write a blog about what has changed! So, what are your thoughts on it? Does TikTok have a place in the business world?