Each year, the average Houstonian spends 75 hours in traffic. So, when the Texas Department of Transportation (TxDOT) realized that their $1 billion SH 288 Toll Lanes Expansion project was going to make commuter traffic worse for several years before it got better, they knew they wanted a multi-dimensional plan to control the conversation. To complicate matters further, TxDOT’s SH 288 campaign needed to reach layered audiences who’d be searching for everything from bid opportunities to construction progress and detour information. The congestion on the roads was unavoidable – but we worked to make their digital presence and communication strategy an easy drive, beginning with new branding (Drive288), and a user-friendly website.

construction

CONSTRUCTION
UPDATES

Email Marketing
Web Development & Maintenance
Social Media Development & Maintenance

Drive288 Site Map

WEBSITE

Web Development & Maintenance
Marketing Plan Development & Execution

Drive288 Style Guide

STYLE
GUIDE

Corporate Branding Packages
Logo Design
Collateral Development

Drive288 hat car branding

HAT CAR
ILLUSTRATION

Graphic Design & Illustration

Drive288 traffic patterns graphic

TRAFFIC
PATTERNS
GRAPHIC

Graphic Design & Illustration

VIDEO

Photography & Video Production
Marketing Plan Development & Execution