TxDOT - Drive288 Project

Adding 10 miles of toll lanes to one of the busiest highways in Houston, this TxDOT project was bound to cause some traffic delays. With this in mind, we proactively managed the response to the construction by establishing a friendly voice and brand that aimed to connect with Houston drivers. Through constant communication and a fresh brand identity, Texans have learned to embrace highway construction in a new way.

TxDOT - Drive288 Project case study

Services Provided

  • Marketing Plan Development & Execution
  • Trade Show and Event Coordination
  • Web Development & Maintenance
  • Collateral Development
  • Email Marketing
  • Online Reputation Management
  • Corporate Branding Packages
  • Print and Digital Advertising
  • Graphic Design & Illustration
  • Photography & Video Production
  • Social Media Development & Maintenance

The Numbers

64+

pages of content created on the website

500,000+

website page views

300,000+

email opens

2,500

ramp closures & U-turn closures and alerts

340,000+

text messages deployed

11+

communication awards, including Hermes Awards, Communicator Awards, dotCOMM

construction

CONSTRUCTION
UPDATES

Email Marketing
Web Development & Maintenance
Social Media Development & Maintenance

Drive288 Site Map

WEBSITE

Web Development & Maintenance
Marketing Plan Development & Execution

Drive288 Style Guide

STYLE
GUIDE

Corporate Branding Packages
Logo Design
Collateral Development

Drive288 hat car branding

HAT CAR
ILLUSTRATION

Graphic Design & Illustration

Drive288 traffic patterns graphic

TRAFFIC
PATTERNS
GRAPHIC

Graphic Design & Illustration

VIDEO

Photography & Video Production
Marketing Plan Development & Execution