Project Brief

Client:*

A Project Brief is a tool to ensure clarity of direction, accountability and clear communication between our teams. By filling out the Project Brief, you let us know what deliverables are needed, when they’re needed and what assets you need to provide to help us complete them.

It helps to avoid unclear expectations, last-minute requests, information search and a delay in response times—all improving efficiency and your bottom line.

NOTE:

Response times must be adhered to in order to maintain the agreed-upon delivery dates and avoid rush fees.

Directions:

Please fill out the brief as completely as possible, including all decision makers, milestones and deadlines.
All assets and background information to support the project should be provided to Satori at the same time as the brief.
When we receive the brief from you, we’ll review, offer any edits and send it back to you as needed.
Both parties sign off and the creativity and efficiency begin!

Today’s Date:*

Due Date:

Project:*

Deliverable Name:*

Client Project Manager:*

Satori Project Manager:*

Client Decision Maker(s):*

Medium/Deliverable(s):*

(select all that apply)

Digital

Website

Event

Media Buy

Social Media

Out of Home/Outdoor

Other

Team Members:

(select all that apply)

List other team members

Estimated Labor Hours for Project:

(please list your role and your estimated hours for this project)

Role

Estimated Hours

Project Details

Deliverable(s) Details: (Be as detailed as possible)*

Audience: (Which audience is this project for?)*

Design: (List any design elements needed for the deliverable including images to be used, colors, graphics, renderings and charts)*

Copy: (Provide approved copy OR bullet points to be versioned by Satori team)*

What does success look like? (Provide measurable goals for this project, i.e. 10,000 impressions, website traffic increased by 20%, etc.)*

List of assets and or content: (Sending previous examples, photography, renderings, charts, and graphics via email)*

Assets to be provided by:*

Any additional helpful information:

Timeline:

(ALL milestones & deadlines are dependent on Client providing necessary info and content: except in the case of RUSH jobs, only use weekdays as a Milestone/Deadline date.)

Action

Milestone / Deadline

Responsible Party

Complete Project Brief is sent to Satori*

Satori reviews & sends questions/edits/acceptance*

All parties sign off Brief*

Client sends ALL needed assets/content to Satori*

Satori sends 1st draft to Client for review*

Client sends edits to Satori*

Satori makes edits and sends revised version*

Client review/sends additional edits/approves*

Satori provides file finalization & distribution*

Identify any anticipated Timing/Deadline obstacles to consider, as well as next steps if/when they occur:*

PROJECT BRIEF HEADING

Project Brief subheading.

PROJECT BRIEF